About The Brand

 

As part of a self-initiated design series, I chose to reimagine the iconic Aldi logo for Episode 1: "A Brand Beginning with A."

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The goal was to simplify and modernise the existing mark while preserving its recognisable identity. I refined the iconic 'A' by reducing visual clutter, keeping key angles intact, and pairing it with a custom retro-inspired typeface.

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The project also included a refreshed brand pattern, staff clothing concepts, and billboard mockups-bringing the minimal redesign to life across real-world applications.