About The Project

 

As part of a major global brand rollout, I worked closely with Alpha to bring their new 2025 identity to life across every touchpoint. The project centred around translating a refreshed brand into a cohesive, real-world system that could scale consistently across both digital and physical environments.

 

The goal was to ensure the new identity was applied clearly, consistently, and impactfully wherever the brand appeared. I developed and rolled out over 80 individual assets, spanning everything from event posters and lanyards to presentation decks, social content, and supporting collateral - all designed to feel unified and unmistakably “Alpha.”

 

Beyond asset creation, I focused on maintaining a strong visual consistency throughout, ensuring that every output aligned with the new brand guidelines and contributed to a seamless overall experience. The result was a fully realised brand presence that felt cohesive, flexible, and ready to support Alpha’s next stage of growth.