About The Project

 

Drip was a passion project centred around creating a bold new identity for a hydration drink and sachet brand designed to stand out in a crowded wellness space. The project focused on balancing a premium, high-quality feel with an energetic and electric personality - combining vibrant colours, playful flavour systems, and dynamic visuals to create a brand that felt both premium and exciting.

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The goal was to build a brand that resonated with a younger, fitness-driven audience while still feeling aspirational and community-led. Every touchpoint was designed to feel impactful and engaging, from product packaging and social content to campaign visuals and supporting collateral - all working together to create a recognisable and consistent presence for Drip.

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Beyond the visual identity itself, I focused heavily on creating a sense of belonging around the brand. The target audience of 20-35 year olds who value fitness, wellbeing, and lifestyle culture influenced every creative decision, ensuring the brand felt social, motivating, and connected. The result was a visually charged identity that felt fresh, energetic, and built to grow alongside an active community.