HOW DO I TELL MY GRAPHIC DESIGNER WHAT I WANT?...
Communicating effectively with your graphic designer is essential to ensure your vision is accurately translated into impactful visuals. Whether you’re working with a freelance graphic designer, a graphic design agency, or utilising a graphic design subscription, follow these steps to convey your ideas clearly and get the best results.
1. Define Your Goals and Objectives
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Start by understanding the purpose of your project. Are you aiming to enhance branding, design a logo, or create engaging advertisement designs? Clear objectives will help your designer align their work with your expectations.
2. Create a Detailed Brief
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A well-structured brief is the foundation of effective communication. Include details like:​
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Your brand values and target audience
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Specific design elements you like or dislike
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Examples of designs or styles you admire
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Whether you’re hiring a freelance graphic artist for a logo design or using a graphic design monthly subscription for ongoing projects, a good brief ensures everyone is on the same page.
3. Share Visual References
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Provide examples of graphic design projects you find appealing. These could be from competitors, graphic design sites, or even unrelated industries. References help designers understand your preferred aesthetic and style.
4. Use Clear and Specific Language
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Avoid vague terms like “make it pop” or “modern look.” Instead, describe what you mean in concrete terms. For example:
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Specify colour schemes or typography preferences.
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Highlight elements from existing branding designers that you admire.
5. Be Open to Collaboration
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A professional creative designer brings expertise that can refine your ideas. Whether you’ve opted for a design on subscription model or hired a freelance logo designer, trust their experience and be open to suggestions.
6. Provide Timely Feedback
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Give constructive feedback at each stage of the project. Point out what works, what doesn’t, and why. This approach is particularly useful when working with unlimited design subscriptions, where quick feedback ensures faster turnarounds.
7. Discuss Revisions and Deliverables
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Clarify how many revisions are included and set expectations for the final deliverables. For instance, if you’re creating an infographic design, specify the file format, resolution, and other technical details you need.
Conclusion
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Telling your graphic designer what you want involves a combination of clear communication, collaboration, and detailed planning. Whether you’re working with a freelance graphic designer or utilising a graphic design subscription for ongoing support, a well-prepared brief and open dialogue ensure your designs meet - and exceed - your expectations.
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Take the time to articulate your vision, and watch your ideas come to life with professional, high-quality results.