About The Brand

 

Rugged Hustle is a UK-based fitness brand focused on affordable, at-home training gear for everyday athletes. As Creative Director, I led all visual and media output - shaping the brand across design, video, web, and marketing.

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The goal was to create a bold, gritty identity that reflected the brand's no-nonsense approach to fitness while staying accessible and motivational.

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From product launches to campaign shoots, every creative touchpoint was built to energise and inspire a growing community.