What Is Included in a Logo Package?

WHAT IS INCLUDED IN A LOGO PACKAGE?...

When you invest in a professional logo package, you’re not just getting a single logo; you’re receiving a suite of tools to ensure your branding looks consistent and professional across all platforms. For small businesses, a comprehensive logo package is essential for creating a cohesive brand identity. Whether you’re using a freelance designer, an agency, or a graphic design subscription, understanding what’s typically included in a logo package can help you make the most of your investment.

What to Expect in a Logo Package

1. Multiple Logo Variations

Primary Logo: The main design that represents your brand.
Secondary Logo: A simplified or alternate version of the primary logo for different applications.
Icon or Mark: A standalone symbol or emblem for social media profiles, app icons, or compact spaces.

2. File Formats

A professional logo package includes various file types to ensure compatibility across different uses, such as:

Vector Files (SVG, EPS): Perfect for scaling without losing quality.
Raster Files (PNG, JPG): Ideal for digital and web use.
PDFs: Useful for print and sharing high-quality designs.

3. Colour Variations

Full-colour version for primary use.
Black-and-white or grayscale versions for simplicity.
Transparent background files for flexibility in placement.

4. Brand Guidelines

Many logo packages include a basic guide outlining:

Logo usage rules.
Brand colors with HEX, RGB, and CMYK codes.
Recommended typography to maintain consistency in your branding.

5. Social Media Assets

Some packages offer pre-sized versions of your logo for platforms like Instagram, Facebook, and LinkedIn. This ensures your brand looks polished across all digital touchpoints.

6. Additional Services

If you’re working with a graphic design subscription service, your logo package can extend to other branding elements, such as business cards, letterheads, or even a full brand identity, all included in a monthly flat-rate plan.

Why Choose a Professional Logo Package?

A professional logo package goes beyond aesthetics. It ensures your brand is versatile, consistent, and ready to shine on any platform. Investing in high-quality graphic design through a subscription model gives small businesses access to experienced designers who can provide not only a logo but ongoing support for all branding needs.

Looking for a complete logo package that includes everything your business needs to stand out? Our graphic design subscription offers flexible, professional solutions tailored to your brand. Contact us today to see how we can create a logo package that takes your business to the next level!